With Ashley Furniture, the idea was to reinvent the facade in such a way that signalizes the building and creates a focal focus on it. We constructed an inviting attractive elevation with a new Broad glass facade and an American twist of bright red customized sun shading, a Terraco exterior insulation and finish system as well as lit acrylic sign. The transformation with these small details brought life to the building and characterized it as well as made it clear for the passers to notice and grasp on the strong concept that was reflected.
Project Year: 2012
Project Status: Opening
Project Location: Al-Madina Al-Monawara St, Amman