One of the most important challenges we were facing with Cone Zone was the rebranding of an ice cream store that was already well known with over 250 branches all over Saudi Arabia and creating a new fun look for it. The interior is a pink and blue composite warmed by parallel vivid patterns which abstractly connect to the shape of the cone making the final result consistent with the ice cream shop’s visual identity.
The purpose was to design an airy and warm space that was inviting to the customer. The ceiling design was mirrored from the plan itself with hidden lighting to further assert the plan layout as well as a colorful pictures of delicious ice cream that was distributed along the shop to encourage the consumers and entice their senses.
Project Year: 2015
Project Status: Opening
Project Location: Saudi Arabia