The concept of design evolved around creating the right atmosphere for students to come and enjoy a smoke free environment that directs the customers to come and enjoy a cup of coffee or even provide an encouraging space for education. The materials used implied calmness and coziness as well as a modern feel to the place making it the number one location for students to visit.

The calm colorful interior of gray, black, white made it warm relaxing and homey.The exposed ceiling and brick walls complement each other to provide a certain fun to the place.. Solid white tables used for clearness and ease of use and were decorated with the yellow weave table chairs.Pendant black Dixon lighting elements were used to become the final piece that would give the general mood and feel of the place.

The concept was gradually revealed in the selective materials used and the overall warm yet easeful atmosphere, with Cannella we targeted the people as we wanted to change their perception through designing a smoke free, minimal environment. The contrast between the industrial feel of brick and concrete and urbanity of the Teak Wood forged an effortless spontaneous aura.

Cannella’s concept was first of its kind in the area of Zarqa which provided the premium coffee house experience in an industrial minimal look. The large intrusive windows floods the venue with natural daylight making it the perfect gathering for friends to enjoy their coffee time as well as the exposed ceiling that provided the informal feel with the industrial pendants. The character of the place is amplified with the authentic Arabian tiling and the brown leather seating arrangement.