Grillmaster Sandwich Joint

Grillmaster is a Sandwich Joint that created a premium sandwich experience in a modern fast food venue. The main materials used were radiant yellow brick and a flashing black logo sign that conquered the elevation. Wooden countertops and white tiling aimed to maintain the focus on creating a light mood so that customers can focus on the delicious colors and looks of the sandwich itself. Industrial pendant lights, hip wallpaper and yellow/black chairs concluded the identity. The identity was derived from the illustration of the master chef hat, burger, sandwich grill and shawarma shape.